Senior User Experience Designer

Honestbee Co.,Ltd
Jan.2019 – Present
-Specialized in food delivery and online grocery services UI/UX design and maintaining cross-platform products (app/web/mobile web).
-Crafted design solutions in proposing for new features catered to the untapped market.
-Created MVP prototypes and UI flows to present design ideation for stakeholders.
-Conducted user testing to validate design decisions.
-Conducted competitor research for consumer-facing products to compare data and identify design patterns.
-Worked closely with the global cross-functional team including product owners, FE/BE engineers, app developers, QA, and content designers.

Sr. Experience Designer

MARKiT Strategy Partners Co., Ltd.
Nov.2016 – Nov.2017
-Served as the first brand visual planner and consultant, managing 7+ re-branding projects across Tech, Fintech, Automobile, Lifestyle industries for product/digital innovations.
-Directed digital experiences across web, landing page and EC platforms from concept to completion.
-Developed brand guidelines and researched worldwide best practices while meeting client expectations.
-Conducted 5+ design-thinking workshops with customer internals for brainstorming to drive insights.
-Collaborated with cross-functional teams (Business Owner, Creative Director, Marketing, Researchers.)

UX Lead

Dexatek Technology Co., Ltd.
Aug.2014 – Sep.2016
-Key contributor to the design and success of cutting-edged Home Appliance category of 10+ product lines, managing owned-brand and Apple HomeKit designing projects driving overall UI/UX and brand strategies for global markets across 16+ countries with Europe, America and Asia versions.
-Envisioned and directed ways and solutions of user-centered and Taiwan’s first leading Smart home systems to optimize user experience by wireframe, prototypes, and functionality flow development.
-Designed and implemented design system and user interface innovations to build a best and consistent experience across Apple Watch, Mobile App, iPad App, Desktop Web platforms.
-Led the design team of 4 members (Animator, Graphic, Web, UI Designers), driving team motivation and success and evaluating performance appraisal. Initiative and mentor UX best practices across teams.
-Managed and supervised brand guidelines and CIS exposure across online and offline channels (from Amazon, PChome, Citie Social to CES, Computex exhibitions)

Full-Stack UI Designer

Bright Ideas Design Co., Ltd.
Aug.2012 – Aug.2014
Provided visual, UI and web solutions for 8+ expo projects in national and international scope in accountability for over NTD$ 100 million budget, including Yuanmingyuan Expo, Taipei Fine Arts Museum, National Museum of Natural Science, Shanghai Aurora Museum, National Taoyuan Airport.
-Developed sound UI concepts and performed analysis in user interactive flows while producing wireframe, mockup and demonstrating HTML/CSS skills.
-Translated customer ideas, origins and concepts into designs that illustrated both culture meanings and fun interactions despite limited resources and time.
-Won the UNESCO Top 5 Exhibitions Award in 2013 (Stands out from 600+ cases of 70 countries around the world) for Yuanmingyuan Expo project.
-Worked closely with front-end engineers, curators, marketing planners and project managers building up design approaches. 


Usability Testing 100%
Competitive Research 100%
Contextual Inquiry 100%
Wireframing, Prototyping 100%
User Screen Flow 100%
UI Design 100%
Interaction Design 100%

Language: English, Chinese

Development: HTML/CSS

Education: M.F.A in Communication Design, Shih Chien University


  •  Sketch, Marvel, inVision, Photoshop, Illustrator

Expertise in:

  • UI/UX Design
  • Web Design, Mobile App
  • Creative Concepts
  • Interaction UI
  • Systematic Design
  • Design Research

Create top-notch product experience with a keen-eye for Layout/Color/Typography.

As I always believe that details make perfection.